When does style flip your mindset into a winning state?

In this high-energy chat, master tailor and host Bruno Falcone sits down with Christine Innis (The Corporate Escapers) to unpack the real mechanics of personal branding — from the first tailored suit that makes you stand taller to the red-lipstick ritual that signals “game on.” They dig into confidence, clarity, and why results arrive for you once you choose to be seen. Bruno breaks down his cheat code — colour, fit, style — while Christine reveals how magazine features, podcasts, and video work together to create authority (and why many founders aren’t ready to receive the attention they’re asking for). Expect straight talk on trends vs timeless, leading by example, and turning “imperfect” moments into marketing gold. If you’re an entrepreneur who wants your presence to match your ambition, this episode is your blueprint.

Key Takeaways

• A tailored look can trigger an instant state change: confidence, clarity, authority.
• Bruno’s brand cheat code: Colour (emotion) • Fit (body/type) • Style (context).
• Visibility stack that works: magazine + podcast + video (meet your audience where they are).
• Be ready to receive: attention brings opportunities — and responsibility.
• Trends come and go; fit for your body and brand beats fashion FOMO every time.

Memorable Quotes

• “The power of a tailored suit is the power of being heard — in the way you want to be heard.” — Bruno
• “People buy from people. Your personal brand is the engine behind every business you build.” — Christine

Social Links

Website: https://houseoffalcone.com/

Insta: https://www.instagram.com/houseoffalcone

FB: https://www.facebook.com/merlaiofficial

TikTok: https://www.tiktok.com/@houseoffalcone



Christine Innes on LinkedIn: https://www.linkedin.com/in/christineinnescoach/?originalSubdomain=au

The Corporate Escapists https://www.thecorporateescapists.com/